Every business and social transaction is carried out by people. People are known by their identities. Hence, identity drives every business and social interaction. In today’s digital age, an individual’s identity is not defined by a single attribute such as a name, address or user ID. Rather, it is a collection of attributes including, but not limited to, name, age, financial history, work history, address history and social history. These attributes work together dynamically to define an individual in a particular business or social interaction.
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