Seguridad Mania.com - España y América Latina

SAN JOSE, CA -- (Marketwired) -- 03/03/15 -- Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced it has been named a finalist in two categories for the 2015 Digital Analytics Association (DAA) Awards for Excellence. The company's data management and activation solution, Ensighten Activate, which enables brands to collect first-party data everywhere and act on it in real time, was nominated for "New Technology of the Year." In addition, Olivier Silvestre, Ensighten Vice President of Analytics Solutions Group, is a finalist in the "Digital Analytics Rising Star" category for making an impact in the digital analytics industry.

The fifth-annual DAA Awards for Excellence recognizes exceptional contributions from individuals and groups in digital analytics. The New Technology of the Year Award identifies emerging technology helping to change the face of digital analytics through impact on customers and competitors.

The DAA recognition comes on the heels of Ensighten just being awarded as an AlwaysOn Top 100 winner, which recognizes a select group of industry leaders judged most likely to disrupt existing markets and entrenched players.

"Ensighten is honored to be recognized by the DAA Awards for Excellence for Ensighten Activate, a core capability within our Open Marketing Platform," said Josh Manion, Ensighten Founder and CEO. "We're also thrilled that Ensighten's Olivier Silvestre is a finalist in the Digital Analytics Rising Star category. These nominations further validate Ensighten's dedication to enabling digital marketers to own their marketing data in order to provide a more personalized experience for their customers."

Ensighten Activate enables marketers to collect first-party, omni-channel data from off-site sources like display advertising, email, microsites and other brand digital touchpoints. Companies such as Microsoft, Capital One, United Airlines and T-Mobile leverage Ensighten to optimize their digital experiences and provide customized content to their customers, maximizing ROI by up to 525 percent, according to Forrester.

A finalist in the DAA's "Digital Analytics Rising Star" category, Olivier Silvestre puts his energy on building up a professional service organization focused on advance data analytics solutions. Silvestre's team designs and creates frameworks, including tools, methodologies and best practices, leveraging advanced analytics and data science to enable clients to leverage their ever-growing data and technologies.

Ensighten's customers and partners, including Symantec, RBS (The Royal Bank of Scotland), Brooks Bell, Visual IQ and Society Consulting, were also selected as finalists. A full list of finalists for the DAA Awards for Excellence can be found here. Ensighten and all other finalists will be recognized and award recipients will be announced live at the 2015 DAA Awards for Excellence Gala, which will be held on April 1, 2015, concurrent to the eMetrics Summit in San Francisco.

Last year, Ensighten experienced phenomenal growth. The company ranked no. 172 on the Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies, based on a 2,416 percent three-year revenue growth. In 2014, Ensighten also raised $40 million in Series B funding and acquired two companies -- its largest global competitor, TagMan, and the award-winning data analytics firm, Anametrix.

About Ensighten
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with its unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world's leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten's single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.

About the DAA Awards for Excellence
The Awards for Excellence honors outstanding contributions in the field of digital analytics. The finalists will be determined by votes from the DAA's 5,000-plus members. Recipients of the awards will be selected by a panel of distinguished judges, including DAA leaders, industry experts and media influencers.