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NEW YORK, NY -- (Marketwired) -- 05/07/15 -- White Ops, a pioneer in online fraud detection, today announced that CEO and Co-founder Michael Tiffany will be presenting, "The Many Faces of Fraud in Advertising" at ad:tech San Francisco 2015 taking place May 20-21, 2015 at the Moscone Center in San Francisco, CA.

Ad fraud and human viewability continue to be a top challenge in the digital advertising industry. Given the increasing rate at which digital ads are bought and distributed across the array of websites, this problem creates opportunity for malicious bots and other treacherous malware to affect brand marketers and users adversely. At ad:tech San Francisco, White Ops CEO Michael Tiffany will join marketing, technology and media groups to share innovative ways of thinking about ad fraud and defining tactics that can solve key industry challenges around human viewability.

Michael Tiffany Presents, "The Many Faces of Fraud in Advertising":

• Thursday, May 21, 2015 from 3:00-3:50pm PT
• Michael and guest Brandon Miller, senior digital engagement strategist at Carmichael Lynch, will discuss ad fraud and human viewability and how bot clicks, transparency and ad farming only make the ad buying landscape even more treacherous. Michael and Brandon will give advice on how attendees can maintain ad integrity and accomplish this within their budgets.
• This presentation will be part of the Blurred Lines Track -- one of the new speaker formats and tracks added to the conference this year.

You can also meet White Ops at:
Festival of Media Global 2015
White Ops will be exhibiting at the three-day conference where senior level executives from the globe's largest brands and media/marketing agencies will gather to network and learn the hottest trends and best practices in the industry. The Festival of Media Global returns to Rome, Italy this year and will take place from May 10-12, 2015, and White Ops experts will be present to discuss the most innovative approaches combatting ad fraud and improving human viewability.

White Ops offers the world's first systematic, massively scalable, continuous anti-fraud solution for accurately isolating and eliminating bot-infected traffic. By applying the frictionless and invisible techniques of Side Channel Analysis across thousands of real-time user session variables, White Ops differentiates between a human and machine-driven request, across the full spectrum of impression and click fraud techniques -- regardless of the sophistication of the bot programmer and their attempts to adapt and evade. This agile and deterministic approach is vastly more advanced and effective than methods generally employed by legacy fraud detection services, which rely largely on historical data and statistical and predictive analysis to estimate bot activity.

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About White Ops
White Ops is a pioneer in the detection of and systematic defense against bot and malware fraud, providing advertisers and enterprise businesses with the tools they need to eliminate fraud, raise their bottom lines and ensure the success of their campaigns and the security of their systems and data. White Ops' leading-edge technology combats criminal activity in a significantly different and more comprehensive way than any method currently on the market. White Ops differentiates between bot and human interaction in online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent fraudulent traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals who ultimately profit from it -- an economic strategy that will eventually eradicate this type of fraud. On the Web at www.whiteops.com.