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SAN MATEO, CA -- (Marketwired) -- 07/22/15 -- Platfora, the #1 Big Data Discovery platform built natively on Apache Hadoop and Spark, announced today it has been named to The Channel Company's 2015 CRN® Emerging Vendors List. Platfora was recognized among up-and-coming technology vendors for introducing innovative big data analytics products that have opened opportunities for channel partners in North America to create high-margin, cutting-edge solutions for their customers. Platfora has demonstrated a commitment to developing new technologies to meet a growing demand for richer insights from data.

By working natively in Hadoop, the Platfora Big Data Discovery solution empowers business users to make data-driven decisions at speeds necessary of highly competitive, modern industries. Platfora offers the most complete, powerful platform for analyzing enterprise data with recent improvements to its visualization features, query speeds, segmentation functionality and security management options.

The Platfora partner program includes the biggest players in big data industry, such as Cloudera, Hortonworks, MapR, AWS, Pivotal, WTT and Cisco. Platfora works together with these resellers, solution providers and alliance partners to help enterprises get the most out of their data. Platfora is strongly committed to supporting partner program members in meeting modern demand for big data analytics solutions that tackle once unsolvable enterprise data challenges in the areas of cybersecurity, customer marketing, IoT and beyond.

"Solution providers continue to keep their finger on the pulse of emerging technology in order to stay ahead of customer needs. The exciting technology vendors recognized in this year's Emerging Vendors List don't disappoint -- the innovative technologies they bring to the table provide channel partners with product options that will propel their success into the future," said Robert Faletra, CEO of The Channel Company. "We congratulate 2015's Emerging Vendors for their outstanding efforts and for delivering cutting-edge technology solutions that will continue to evolve the IT channel."

"Our goal is to empower every enterprise to succeed in their big data initiatives -- across IoT, cybersecurity and multi-channel customer analytics. By combining forces with clear winners in the industry, we're enabling organizations to make their big data visions actionable," said Ben Werther, founder and CEO of Platfora. "It's an honor to be recognized for our hard work in supporting businesses that are striving to be truly data-driven."

Companies included in CRN's 2015 Emerging Vendors list were founded in 2009 or later and are actively working with channel partners in North America. The list, along with information about each vendor, will be published in CRN's August 2015 issue and will be available online at www.crn.com.

About Platfora
Platfora is the #1 Big Data Discovery platform built natively on Apache Hadoop and Spark. Platfora enables business users and data scientists to visually interact with petabyte-scale data in seconds, allowing them to work with even the rawest forms of transaction, customer interaction and machine data to find new opportunities and manage risk. Platfora is transforming the way businesses unlock insights, make decisions, and produce better outcomes through the use of its industry-defining Customer Analytics, Security Analytics and Internet of Things solutions. Platfora Big Data Discovery is creating data-driven competitive advantages for leading organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower, Riot Games, Vivint and TUI Travel. Learn more about Platfora, read our blog, or follow @platfora #YouShouldKnow. http://www.platfora.com

About The Channel Company
The Channel Company, with established brands including CRN®, XChange® Events, IPED® and SharedVue®, is the channel community's trusted authority for growth and innovation. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at www.thechannelcompany.com.

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The Channel Company, CRN®, XChange® Events, IPED® and SharedVue® are registered trademarks of The Channel Company, LLC. All rights reserved. All other brand names, product names, or service names that appear herein are trademarks or service marks of their respective owners.