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SYDNEY, AUSTRALIA -- (Marketwired) -- 03/30/15 -- MOKO Social Media (NASDAQ: MOKO) (ASX: MKB) today announced the appointment of Shripal Shah as Chief Operating Officer.

Shripal has more than 16 years' experience in digital strategy, development and execution. He joins MOKO after 7 years as Chief Strategy Officer with the Washington Redskins, one of the top NFL professional football teams in the US and the third highest grossing team in the NFL behind the Dallas Cowboys and the New England Patriots. Reporting directly to billionaire owner Dan Snyder, Shripal oversaw the team's business development and marketing strategy. He played an instrumental role in bringing various digital and social media platforms to the Redskins, resulting in a significantly improved brand profile for the team.

MOKO CEO Ian Rodwell said the appointment marked another key step forward for MOKO.

"Shripal Shah brings tremendous experience and insight into how American consumers are using online platforms and how we can tailor content for them," he said.

Before the Redskins, Shripal was with Catalyst Public Relations, where he was the architect of multiple award-winning digital marketing programs. This included one for Dick's Sporting Goods Foundation, which earned "Best Cause Related Marketing Campaign of the Year" honors at the 2012 SABRE Awards. He developed digital marketing strategies for Kenneth Cole, Seagram's, Bank of New York and Morgan Stanley, among others.

"I'm delighted to be joining MOKO, a company that is clearly at the forefront of the social media landscape," Shripal said.

"I'm impressed by how each of MOKO's unique brands are transforming the way different users consume and share specialized content across devices."

Further information - Australia Vaughan Partners