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SAN FRANCISCO, CA -- (Marketwired) -- 04/02/15 -- Pipedrive, a maker of simple, intuitive sales software for small businesses, announced that it has appointed Steve Oriola as the company's new CEO.

Oriola will help Pipedrive scale its operations in the U.S. and worldwide. He will commence his new position effective immediately, based at Pipedrive's U.S. headquarters in Menlo Park, Calif.

Oriola will drive Pipedrive's growth leveraging 20 plus years of experience helping early stage technology companies scale their operations. This includes 15 years working with cloud-based companies. His experience includes Constant Contact where he served for ten years in several roles, including VP of business development, VP of product and general manager. He joined Constant Contact in its early stage when the company had less than 30 employees and participated in its 2007 I.P.O. Prior to joining Pipedrive, Oriola was the CEO of Crossboard Mobile, an ad-tech company, as well as served in a variety of senior executive roles at marketing services companies including Balihoo and Brightcove

"I joined Pipedrive because it has a great product, team and culture. I also believe that Pipedrive has a lot of potential to become the sales tool of choice for SMBs globally," said Oriola. "I'm passionate about serving the needs of small businesses and I'm excited to bring my broad operating experience and start-up background to help Pipedrive accelerate into the next chapter of its growth."

As CEO of Pipedrive, Oriola will focus on operations, sales and marketing, business development and new markets. Timo Rein, co-founder and former CEO, will serve as president of the company where he will focus on product, engineering, infrastructure, integrations and support services.

"As Pipedrive approaches a step-change in growth with 70 employees and more than 10,000 paying customers, it became clear that we needed someone with a strong operational background to help us scale," said Rein. "Steve brings the experience we need to take Pipedrive to another level. It's great to have him on board and in my role as president I will work closely with him to run the business while focusing on the areas where I'm most passionate -- starting with product."

To date, Pipedrive, an AngelPad alumnus, has raised $4.1 million in seed funding and is backed by Storm Ventures, Rembrandt Venture Partners, TMT Investments and angel investors.

About Pipedrive:
Founded in 2010, Pipedrive offers simple, intuitive sales management software. Designed by salespeople for salespeople, Pipedrive is unique in that it is built around the sales pipeline process providing a better overview of where leads are in the sales process so no important deal gets dropped. The company is based in both the U.S. and Estonia and has 70 employees serving more than 10,000 paying customers worldwide. Pipedrive has raised $4.1 million in seed funding and is backed by Storm Ventures, Rembrandt Venture Partners, TMT Investments, AngelPad and angel investors. For more information, go to www.pipedrive.com and follow Pipedrive on twitter.