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SAN FRANCISCO, CA -- (Marketwired) -- 08/27/15 -- After record-breaking registrations in its first two launch phases, .online continued the trend when it went into general availability on August 26 with 37,544 registrations on the first day -- a major milestone for new top level domains (TLDs). The generic extension .online is now available on a first come, first serve basis across more than 100 registrars worldwide.

".online has extensive global appeal and relevance as it applies to anyone and everyone -- hence, we expect it to be a popular domain option," said Richard Stevenson from 1&1 Internet, Europe's leading domain name registrar and a global leader among web hosting providers. "Businesses and individuals alike will be attracted to both the clarity and vast potential for attractive new names that .online offers them."

With the current heavily-overcrowded market for generic domains, there is significant need for a new generic extension like .online. Many companies have opted for a second or third choice domain due to the scarcity of good or short domain names. The generic .online has mass appeal to any business, institution or individual looking to obtain a domain that may already be taken, and create a unique name to differentiate itself in the Internet namespace.

In its first phase of launch (Sunrise) which is exclusively for trademark holders, .online recorded 775 registrations, the highest by any new generic domain extension. Aside from 39 Fortune 500 companies like Apple (43 registrations) and Bank of America (29 registrations) securing its brands on .online, here's a sample of the diversity among the Sunrise registrations:

Harvard.online
Batman.online
Hogwarts.online
Wrestlemania.online
Zurich.online
Maxpayne.online
Choo.online
Enterprise.online
Mint.online

In the second registration phase, a 7-day early access period, .online broke registration records with 1,130 names registered such as the nifty www.geeks.online among other generic names like:

Meetpeople.online
Donations.online
Assistance.online
Vape.online
Discuss.online
Shares.online

"We have seen a trend where customers select domains that are relevant and easy to remember - just like .online," said Theresa Geraghty from GoDaddy, the world's largest ICANN-accredited registrar. "The .online extension has broad appeal to a vast number of potential customers."

"Google's recent announcement on the new domain, www.abc.xyz, has been the ultimate validation for new domain extensions and should be a game-changer in terms of impact on the domains industry; it's come at the perfect time with the launch of .online," said Sandeep Ramchandani, Business Head of Radix, which has already successfully launched extensions like .press, .website and .tech among others. "We've seen celebrities, brands and big businesses using new domains which makes the launch of .online -- an intuitive, generic term -- possibly the best extension to be launched yet."

.online had 39,449 domains under management at the end of its first 24 hours.

About Radix
Radix is a leading generic top-level domain (gTLD) registry with exclusive rights to manage seven new domain extensions including .online. With this new domain, individuals and businesses can obtain their first domain choice and ensure that it is easy to recall and globally recognized.

As an active participant in ICANN's process, Radix plays any instrumental role in the global diversification of the Internet namespace. Domains can be registered through any of any of Radix's 100+ accredited registrars. For more information visit www.radix.website.