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VENICE, CALIFORNIA and TORONTO, ONTARIO -- (Marketwired) -- 07/15/15 -- Editors Note: There are two photos associated with this press release.

TRACE Live Networks, developer of The TRACEr1 - a visually intelligent SmartCamera™ capable of following its owner almost anywhere and live-streaming captured footage to the Internet - announced today, a $7 million 'B' financing round bringing the company's total funding-to-date to $10 million.

The round was led by Salman Partners and Varo Capital.

TRACE and its technology represents an entirely new product category; an intelligent camera able to click into and autonomously control - using video-as-a-sensor technology - several motorized accessory devices that will auto-follow users and video them in action.

This video content - which can be captured in a signature 'TRACEr1 tight-action' style, mimicking popular street-sport video games - can also be simultaneously streamed across several live-content networks creating the ultimate broadcast experience for users.

Auto-follow accessories in development include; the FLYr1 quadcopter, designed for aerial video capture, DRIVEr1 ATV for ground-based capture and the FOLLOWr1 Tripod Gimbal, able to track and live-stream action from a static position. The TRACEr1 and FOLLOWr1 are expected to be the first products to see commercial availability during Fall 2015.

"Live-streamed content is the hottest thing in technology right now with the recent introduction of the Periscope and Meerkat Apps and growing live networks like Hang w/," said Company Co-founder, Cameron Chell. "TRACE is positioning to take live-streamed content creation to an entirely new level through allowing users to be fully in the moment as their action is captured and streamed across all of their favorite networks completely autonomously. We see major new opportunities in this space and will accelerate TRACE development in the coming months and potentially look to expand our team and technology through various strategic acquisitions."

TRACE Live Networks is a venture created by the Business Instincts Group (BIG)

About TRACE Live Networks

TRACE.com is a live-action content platform aggregating and distributing streamed footage from globally activated TRACEr1 devices. The TRACEr1 is a visually intelligent camera that autonomously operates a selection of tracking devices and live-streams captured user footage directly to the Internet.

TRACEr1 enabled devices allow people to be 'in' their greatest moments and have those moments captured and shared.

For further information and images, please go to the TRACE Media Kit.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20150715-Trace%20Camera%20800.jpg

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