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SAN FRANCISCO, CA -- (Marketwired) -- 05/20/15 -- MemSQL (www.memsql.com), the leader in real-time databases for transactions and analytics, will showcase the company's ability to boost conversions with live segmentation, overlap ad targeting and real-time attribution at the ad:tech 2015 conference in San Francisco, booth #1442 from May 20-21, 2015.

MemSQL to Highlight Real-Time Data Pipeline with Pinterest, Apache Kafka, Apache Spark at ad:tech 2015 -- Click to Tweet

In addition to working with Pinterest on a real-time data pipeline that integrates Apache Kafka, Apache Spark and MemSQL, the company will also demonstrate new real-time, distributed geospatial intelligence capabilities, included in the newest version of MemSQL, launched today. Geospatial intelligence helps companies easily integrate location into their applications and analytics.

Learn How to Boost Conversions with Overlap Ad Targeting
During the conference, MemSQL will discuss how combining and intersecting user attributes, like interests and demographics, allows brands to better understand their audience and generate effective ads with greater relevance. Unlike conventional databases, MemSQL eliminates the need for complex ETL processes, enabling companies to query their data in real-time. Read the recent MemSQL blog post on boosting conversions with overlap ad targeting.

ad:tech is a two day conference and expo that brings together marketing, media and technology companies to address the challenges they are facing within their industries.

Stop by the MemSQL booth #1442 or reserve a 1:1 demo at ad:tech here: http://www1.memsql.com/adtech-sf.html.

About MemSQL
MemSQL is the leader in real-time databases for transactions and analytics. As a purpose built database for instant access to real-time and historical data, MemSQL uses a familiar SQL interface and a horizontally scalable distributed architecture that runs on commodity hardware or in the cloud. Innovative enterprises use MemSQL to better predict and react to opportunities by extracting previously untapped value in their data to drive new revenue. MemSQL is proven in production environments across hundreds of nodes in high velocity Big Data environments. Based in San Francisco, MemSQL is a Y Combinator company funded by prominent investors including Accel Partners, Khosla Ventures, First Round Capital and Data Collective. Follow us @MemSQL or visit at www.memsql.com.