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SAN MATEO, CA -- (Marketwired) -- 04/28/15 -- Platfora, the #1 Big Data Analytics platform built natively on Apache Hadoop and Apache Spark, announced today that it has been named one of this year's "Cool Vendors in Big Data" by Gartner, Inc.

Gartner's annual research reports identify "Cool Vendors" in key areas of technology, evaluating these innovative vendors' products and services. In the "Cool Vendors in Big Data, 2015" report(1) Gartner stated, "Big data is past our Hype Cycle's Peak of Inflated Expectations and in the Trough of Disillusionment. Vendors that emerge will need greater functionality and consistent performance. Here, we present some Cool Vendors that are attempting to make big data real."

Founded in 2010, Platfora was the first company to build a new analytics platform on Hadoop to help organizations efficiently and effectively deal with their big data deluge. Platfora enables business users and data scientists to visually interact with petabyte-scale data in seconds, allowing them to work with even the rawest forms of transaction, customer interaction and machine data to find new opportunities and manage risk. Platfora is transforming the way businesses unlock insights, make decisions and produce better outcomes through the use of its industry-defining Customer Analytics, Security Analytics and Internet of Things solutions.

"It is an honor to be recognized as one of Gartner's Cool Vendors in Big Data," said Ben Werther, founder and CEO at Platfora. "We're leading the industry shift from traditional business intelligence to end-to-end big data analytics. We've proven, over dozens of successful customer deployments, that our modern, native-Hadoop platform enables businesses in a way that a traditional analytics or data warehouse solution can't, delivering better insights and overall value."

Additional Links
See Platfora case studies and customer stories: Vivint, Riot Games, Opower, Cox Automotive, Edmunds.com, Unisys, Paytronix, Disney, Wall Street Journal: How AutoTrader Put Analytics in the Driver's Seat

About Platfora
Platfora Big Data Analytics is creating data-driven competitive advantages for leading organizations such as Sears, Cox Automotive, Disney, Edmunds.com, Opower, Riot Games, Vivint and TUI Travel. To learn more about Platfora, read our blog, visit our website, or follow @platfora #YouShouldKnow. http://www.platfora.com

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. http://www.gartner.com

(1) Gartner, "Cool Vendors in Big Data, 2015," Mark A. Beyer, Regina Casonato, Lakshmi Randall, Arun Chandrasekaran, Terilyn Palanca, Douglas Laney, 21 April 2015.