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NEW YORK, NY -- (Marketwired) -- 03/30/15 -- Information Builders, a leader in business intelligence (BI) and analytics, information integrity, and integration solutions, today announced the launch of Omni-Gen™, an enterprise software product that accelerates the deployment of complete master data management (MDM) and data integration applications.

Omni-Gen codifies and automates the best practices associated with multi-domain MDM application implementations. These processes involve data integration, cleansing, and mastering, and are usually implemented manually, with months spent on specification, design, coding, and testing. Omni-Gen, by contrast, enables organizations to develop the models and "golden records" they desire for a result and then automatically generates the processes needed to complete the job.

As a result, months of development work and rework can be reduced to weeks of model-driven, agile-enabled design. Issues that might otherwise be forgotten or get lower priority, such as change history maintenance and automatic management of cross-domain references, are built into the Omni-Gen generated processes. This ensures a better and more comprehensive result on the very first cut of a project.

Omni-Gen also dramatically reduces the time to value for analytics. Because Omni-Gen begins with end results in mind, users can create data marts, visualizations, and reports from the MDM model even before the repository is fully populated with production-ready data. This parallel effort ensures that analytics won't lag data availability.

Omni-Gen includes previously available technology components for data access, transformation, validation, enrichment, cleansing, and mastering, as well as new modeling, process generation, and process management capabilities needed to automate best-practice MDM application development. Organizations will also benefit from an app store-like facility that enables the sharing of templates and artifacts across teams.

"Many organizations think that MDM is a big project, maybe even out of their reach," said Gerald Cohen, president and CEO of Information Builders. "Omni-Gen is going to make MDM far faster to implement and more cost-effective for companies that are already doing it, and enable a lot of others to reap benefits they never thought they'd see. It's a game changer."

About Information Builders
Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and drive growth. Our dedication to customer success is unmatched in the industry. That's why tens of thousands of leading organizations rely on Information Builders to be their trusted partner. Founded in 1975, Information Builders is headquartered in New York, NY, with offices around the world, and remains one of the largest independent, privately held companies in the industry. Visit us at informationbuilders.com, follow us on Twitter at @infobldrs, like us on Facebook, and visit our LinkedIn page.