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BOSTON, MA and CAMBRIDGE, UNITED KINGDOM -- (Marketwired) -- 05/26/15 -- Cambashi, a leading global industry analyst and market consulting firm and intrinSIM, a premier source of go-to market services and technology licensing for engineering applications, have combined their expertise to provide a program of services to support investors, private equity firms and VCs in improving investment success in the engineering software market.

Cambashi's market data and research together with intrinSIM's extensive domain expertise facilitate an improved understanding of market opportunities and risks related to investments in the engineering software industry. Cambashi provides a comprehensive set of independent, objective, qualitative and quantitative market data from multiple perspectives while intrinSIM, through its resource network, provides engineering software application market domain expertise and associated business management experience. The unique Investment Support Program offers a variety of services to cover a comprehensive range of investment related activities from understanding all market aspects relevant for an investment opportunity to commercial and/or technical appraisals of an investment opportunity, to management assistance for existing and future investments.

Tony Christian, Director at Cambashi says, "While the $20bn+ engineering software market offers great opportunities for investors, identifying and analyzing those opportunities requires a high level of rigor. It's a very complex market and evaluating investment opportunities is a multi-dimensional task, requiring many perspectives. Our work with investors helps them to take a comprehensive view. Along with the analysis of a target's financial position and quality of the leadership team, we look at a company's technology in the context of market trends and competitor capabilities, as well as a host of other factors including market size, penetration and growth outlook for each of the industries and regions that it addresses; channels to market; pricing and licensing models. Our partnership with intrinSIM further increases our ability to provide the investment community and software engineering companies valuable data and knowledge to increase their market share."

Cambashi and intrinSIM will be holding a webinar discussing investing in the engineering software market May 28th 2015 at 10:30 PDT/13.30 EDT/18.30 GMT/19.30 CET. Please register at: https://attendee.gotowebinar.com/register/8911358491176126466.

About Cambashi

Cambashi, a leading industry analyst and marketing consulting firm, researches current user practice, technology issues and market trends for the use of IT in industry. The Cambashi team applies its findings and insights to help IT product and service providers improve their sales and marketing strategies, tactics and activities and investors to achieve accurate, comprehensive evaluations of opportunities. Cambashi is based in Cambridge in the UK and Framingham, MA in the US and its in-house expertise is supplemented by a network of partners and associates throughout the UK, Europe, the US and Japan. www.cambashi.com

About intrinSIM

intrinSIM is a premier source of go to market and technology related services along with a portfolio of leading edge embeddable technologies suitable for developing commercial or in-house engineering applications. intrinSIM was founded in late 2009 with the intention to accelerate the growth of the engineering software market by Connecting Worldwide Business & Technology. intrinSIM has offices in Clarkesville, GA, Madison, AL, and Murietta, CA. www.intrinsim.com.