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LOS ALTOS, CA -- (Marketwired) -- 04/28/15 -- Saffron, the only cognitive computing platform designed for mission-critical operational intelligence, today announced that the company will participate in the WCAI's (Wharton Customer Analytics Initiative) Annual Conference on April 30, 2015 at the Inn at Penn in Philadelphia, PA. Saffron is the cognitive analytics solution that focuses on combining the genius methods of how the human brain learns by association with the power of computing to enable instant learning and ability for teams to make more informed decisions in every data-intensive field, specifically in the industrial manufacturing and supply chain industry.

USAA and Saffron will co-present at the conference in the cognitive computing track

TWEET THIS: Join us at @WhartonCAI & learn how @saffrontech can elevate your organization's strategic decision-making! http://whr.tn/1Iz17vn

Robert Welborn, USAA AVP of Data Science and Walt Gall, Saffron VP of Healthcare and Strategic Partnerships will co-present how USAA leveraged Saffron's cognitive analytics technology and "cluster of 1" personalization solutions to anticipate their individual member's next financial product purchase. Additionally, they will discuss how their work together better serves USAA members with personalized recommendations of the right products or services at the right time across the right digital channels. Saffron's product recommendations resulted in over a 50 percent lift in predictive performance when compared to other research methods such as statistical and machine learning approaches.

WCAI's (Wharton Customer Analytics Initiative) Annual Conference
Speaker: Robert Welborn, AVP, Data Science at USAA and Walt Gall, VP of Healthcare and Strategic Partnerships at Saffron
Track: Cognitive Computing
When: Thursday April 30th at 1:45p.m. EST
Where: Wharton Customer Analytics Initiative Annual Conference, Successful Applications of Customer Analytics; The Inn at Penn 3600 Sansom Street Philadelphia, PA 19104
Additional details: http://wcai.wharton.upenn.edu/conf15

Follow Saffron on Twitter at: https://twitter.com/saffrontech
Follow Saffron on LinkedIn at: https://www.linkedin.com/company/saffron-technology

For more than six years, the Wharton Customer Analytics Initiative (WCAI) has helped shape the definition of 'Customer Analytics.' This year's annual conference is dedicated to real-world applications that exemplify a balance of high-level rigor and business know-how, as well as elevate the role of analytics in an organization's strategic decision-making. This year's case studies include presentations from, Google, Jamba Juice, Netflix, Buxton, Saffron Technology, Nielsen, MLB.com, Cablevision, and Teradata Corporation.

About Saffron
Saffron is the first cognitive computing platform, inspired by the human brain, that learns, reasons and anticipates automatically for you and with you. When enterprises need to make critical decisions from disconnected data originating in large, multidimensional and dynamic data sets, they turn to Saffron's Natural Intelligence platform. By doing so, they have more relevant, timely and accurate answers to the world's most complex questions. Saffron's patented technology avoids the retraining of models while enabling instant, real time learning so customers have complete, real-time intelligence available for decision-making. Founded in 1999, Saffron is headquartered in Los Altos, CA. with its principle research and development center in Cary, NC. For more information, please visit www.saffrontech.com.