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SAN FRANCISCO, CA -- (Marketwired) -- 03/17/15 -- BrightTALK, the powerful marketing platform that is accelerating business and professional growth through videos and webinars, has announced it will host the Digital Marketing Analytics Summit, beginning on March 18.

As marketers are challenged to prove their impact on the bottom line, analytics have become more important than ever before. Truly data-driven marketers rely on metrics to ensure that their contributions are in line with business objectives. This summit will help marketers become masters at measuring the ROI of their campaigns and optimizing their efforts.

The summit will consist of 11 presentations on topics like marketing metrics, data visualization, predictive analytics, and more.

Sessions include:

• The Creation, Care and Feeding of an Analytics Center of Excellence
• Using Predictive Analytics to Optimize Your Funnel
• Six Ways to Maximize the Power of Your Data
• Next Generation Content Marketing: Do You Have What It Takes?

"Marketers have to prove their contributions to the business through insight-based metrics," said Val-Pierre Genton, VP Global Audience Business at BrightTALK. "The Digital Marketing Analytics Summit will offer practical, actionable solutions for marketers looking to measure and communicate their impact to their organization."

"Organizations are increasingly leveraging marketing analytics to achieve their revenue and profitability goals," said Laura Patterson, President, VisionEdge Marketing. "This summit will discuss best practices for implementing marketing metrics and how analytics help marketers to grow their organizations faster than their competitors while proving and improving the value of marketing."

All presentations are free to attend and accessible live and on demand.

Register here: https://www.brighttalk.com/summit/3073