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SAN MATEO, CA -- (Marketwired) -- 07/16/15 -- EverString, a leading provider of predictive analytics for sales and marketing, is kicking off a seven-day tour across the U.S. and Canada as part of the Marketo "Marketing Nation Roadshow." The event, which starts today in Portland, brings industry leaders together for collaboration and idea-sharing around the latest tools, trends and issues in marketing.

"Building a bigger and more efficient pipeline, and increasing conversion are top of mind for most B2B marketers. Many organizations are embracing predictive analytics in order to get the most out of their demand generation investment," said J.J. Kardwell, president of EverString. "Marketo's 'Marketing Nation Roadshow' provides an ideal forum for bringing together forward-thinking marketers who share our passion for data-driven marketing. We look forward to sharing insights with attendees on how to best leverage predictive analytics and applied data science to empower the next generation of marketers -- the predictive generation."

Marketo, a provider of engagement marketing software and solutions, launched the roadshow to unite some of the world's most experienced marketers to share best practices. Each roadshow event includes a keynote featuring one of Marketo's marketing executives, followed by marketing thought leadership sessions with customers and Marketo product marketing managers. Featured customers include 3 Day Blinds, New Relic, McGraw Hill, and Hero K12. Each event concludes with a panel connecting both customer speakers, and the marketing executive who gave the keynote.

EverString's Marketo Roadshow Dates and Venues:

• July 16, 2015 - Portland, Ore.; The Sentinel - 614 Southwest 11th Avenue, Portland, OR 97205
• July 21, 2015 - San Diego, Calif.; Manchester Grand Hyatt - 1 Market Pl, San Diego, CA 92101
• July 23, 2015 - Dallas, Texas; Belo Mansion & Pavilion - 2101 Ross Ave, Dallas, TX 75201
• July 30, 2015 - Boston, Mass.; The State Room - 60 State Street, Boston, MA 02109
• Aug. 11, 2015 - Toronto, Ontario; The Sony Centre - 1 Front Street East, Toronto, ON M5E 1B2, Canada
• Aug. 18, 2015 - Chicago, Ill.; Revel Fulton Market - 1215 W Fulton Market, Chicago, IL 60607
• Aug. 20, 2015 - Denver, Colo.; The Ritz Denver - 1881 Curtis Street, Denver, CO 80202

To learn more about EverString or to join us on tour please visit http://everstring.com. For more information on the Marketo Marketing Nation Roadshow, visit http://summit.marketo.com/2015/

Interact with EverString:

• Follow EverString on LinkedIn: https://www.linkedin.com/company/everstring-technology
• Like EverString on Facebook: https://www.facebook.com/pages/EverString/203863523101660?fref=ts
• Follow EverString on Twitter: https://twitter.com/everstring

About EverString
EverString helps build pipeline and increase conversion rates with the only account-based, full lifecycle, predictive platform for B2B sales and marketing. The EverString Decision Platform identifies your ideal customer profile and then uncovers buying signals for high-potential accounts both inside and outside your sales and marketing systems so that you can prioritize and engage with your best customer prospects. EverString is a SaaS intelligence layer that provides predictive scoring and predictive demand generation, empowering the predictive generation of marketers. EverString was founded in 2012 and is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital and IDG Ventures. For more information, visit www.everstring.com.