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ATLANTA, GA -- (Marketwired) -- 07/08/15 -- National physician staffing firm, Interim Physicians, recently selected Salesfusion, a leading provider of marketing automation software for small and mid-sized businesses, to enhance its digital marketing performance.

Unsatisfied with its current email software and distribution process, Interim Physicians began an extensive search for a marketing automation tool that could streamline email delivery with an intuitive interface and advanced reporting capabilities. Ultimately, Salesfusion best met the needs of the Interim Physicians marketing team.

"As a small company with continuous year-over-year growth, we wanted marketing automation software we could scale into," said Cassandra McDonald, brand journalist at Interim Physicians. "Salesfusion aligned with both our short-term and long-term marketing needs."

Interim Physicians uses Salesfusion's A/B testing to evaluate the effectiveness of email design, messaging and subject lines. Users can also quickly create and edit responsive emails with a drag and drop builder, resulting in professional-looking messages without ever needing to code in HTML. The team has seen a significant increase in email conversions since adopting Salesfusion.

"Companies like Interim Physicians provide a great example of how marketing automation can be used to drive strategic value for an organization," said Carol O'Kelley, CEO of Salesfusion. "Their team has done a phenomenal job of leveraging Salesfusion to improve outreach to both prospects and customers."

Salesfusion's lead scoring capabilities also have improved the efficiency of Interim Physicians' sales team. They created a lead scoring model that categorizes leads as hot, cold or warm, which eliminates the need for manual qualification. This helps the Interim Physicians sales team prioritize leads in real-time.

"Salesfusion has simplified our entire marketing process, allowing our marketing team to focus on developing better content and generating high quality leads for sales," said McDonald.

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ABOUT SALESFUSION
Salesfusion's mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Salesfusion stands out among cloud-based marketing automation vendors for its superior lead nurture and engagement marketing capabilities. It also provides an out-of-the-box unparalleled integration between its marketing automation platform and Microsoft Dynamics CRM, Infor, SugarCRM, Sage and Salesforce. Visit www.salesfusion.com for more information.

ABOUT INTERIM PHYSICIANS
A pioneer physician staffing agency, Interim Physicians has provided temporary physician coverage to hospitals, clinics and other healthcare facilities since 1979. The company is headquartered in St. Louis, with offices in Atlanta, Dallas, Salt Lake City and Huntsville. In 2010 and again in 2011, Interim Physicians achieved Inc. 5000 status as one of the fastest-growing private companies in the country. Visit www.interimphysicians.com for more information.