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ALAMEDA, CA -- (Marketwired) -- 07/15/15 -- Jitterbit, the leading provider of fast, agile integration solutions for the modern enterprise, today unveiled its new digital connectivity platform that empowers companies to win in the "Now Economy" by orchestrating connected digital processes for employees, customers and partners. The new Harmony Live! API Platform allows any company to become a digital business that can react in real-time and provide seamless customer experiences across cloud, mobile, social and the Internet of Things.

In today's "Now Economy," employees, partners and customers expect information to be available at their fingertips at a moment's notice: any device, anywhere, anytime. Instant access is no longer nice to have: "Now" is the new standard for business, and digital connectivity is the key to success. This new disruption presents an enormous opportunity for companies that make digital connectivity a priority and promises dire consequences for those that do not. Fifty-two percent of Fortune 500 companies have disappeared since 2000 after failing to go digital.

Every Business Is a Digital Business in the 'Now Economy'

To compete in the "Now Economy," every company must transform into a connected digital business. Companies across all industries, including those that traditionally sell physical products, must think like a software company and reimagine their products and services as digital experiences augmented by the physical world.

"The fact is that digital business will disrupt all industries, and business executives, CIOs and technology providers will need to think differently to help their businesses avoid disruption," Gartner Vice President and Distinguished Analyst Jorge Lopez wrote in a recent Forbes article. "This is a new world that makes the prior ones obsolete while creating massive opportunities for those who can visualize the opportunity... The reality will be that the billions of things, humans and businesses that are connected together will require sophisticated engineering, integration and orchestration to fulfill the promise of a future of people, business and things."

Becoming a digital business starts from the inside. Organizations must establish digital processes that connect the growing collection of best-of-breed technologies that employees use to be productive, collaborative and help drive the business forward. To better serve partners and customers, internal teams must be able to access key data about products, services and users from anywhere on any device. And systems of engagement such as storefronts, mobile apps and social media must be tied in real-time to the company's back-office systems.

For example, Mophie, the number one mobile battery manufacturer in the world, relies on real-time digital connectivity to tie together its logistics, shipping and customer service across multiple internal apps and partner systems.

"Connecting all of our digital assets with Jitterbit has enabled Mophie to centralize and automate critical business processes, improve our response and delivery times and utilize APIs to scale our business as we grow internationally," said Charles Mercadel, IT director at Mophie.

Becoming a digital business also means looking outward to orchestrate connected digital interactions that augment the customer and partner experience. Digital businesses make it possible to interact and transact wherever their customers are, and have the ability to gain insights into the experiences their customers have with both digital and physical products.

"Every manufacturing company is looking for new ways to digitize their business," said Brian Roepke, ‎director of PLM and PDM at Autodesk. "With digital supply chains, crowdsourced design and omni-channel marketplaces, manufacturers are connecting their people, processes and technology to compete in today's digital world. Harmony Live! allows us to deliver a new level of real-time connectivity with the Autodesk PLM Cloud Platform."

Harmony Live! Democratizes APIs to Enable Real-Time Digital Experiences

Jitterbit believes that every company regardless of size, industry or technical resources has the right to become a digital business. Harmony Live! builds on Jitterbit's "clicks not code" approach to integration and empowers non-technical users to design, orchestrate and manage APIs that can tie together digital processes between thousands of apps, data sources and devices.

With the proliferation of new applications designed for highly specific business processes, such as pricing, inventory, CRM and marketing, companies cannot afford to rely on teams of developers for digital connectivity. Furthermore, the "Now Economy" makes the old ways of doing business obsolete, creating a massive opportunity for those who can visualize their place in this new digital world. Business leaders who understand the "Now Economy" will play a key role in helping their organizations win in this new era. Empowering these leaders to take control of their digital connecting strategy without heavy reliance on coding and deep technical expertise is the key to success.

Harmony Live! is the digital connectivity platform that enables non-technical users to get connected and transform their company into a digital business. For more information, please visit www.jitterbit.com or start a free 30-day trial at www.jitterbit.com/try.

About Jitterbit, Inc.
Jitterbit amplifies the value of enterprise applications with a modern, flexible and easy-to-use integration cloud platform. Designed for the technical business analyst, Jitterbit allows companies of all sizes to solve the challenges of application, data and business process integration between on-premise and cloud systems. Jitterbit's graphical "clicks not code" approach and modern cloud platform accelerate and simplify the design, deployment and management of modern integration projects. Privately held, Jitterbit is headquartered in Alameda, CA. To learn more about Jitterbit's application integration, data integration and cloud integration solutions, visit www.jitterbit.com. To join the conversation, follow @Jitterbit on Twitter.