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SAN FRANCISCO, CA -- (Marketwired) -- 06/08/15 -- Birst, the global leader in Cloud BI and Analytics, today announced that CMO Carl Tsukahara has been selected to join a panel discussion at Argyle Executive Forum's 2015 Chief Marketing Officer Leadership Forum: Spotlight On Financial Services, set to take place Thursday, June 11, in New York City.

The panel discussion, "Utilizing Segmentation to Drive Measurable Engagement," will bring together industry experts to discuss best practices and proven strategies about how financial services organizations can extract insights from data to better understand customers and inform business decisions. Attendees will learn how to segment their customer base and map marketing efforts to create exceptional customer experiences and boost ROI.

"Birst's revolutionary 2-tier data approach gives marketers a single, business-ready view of data from major marketing applications -- transforming how businesses approach marketing for financial services," said Carl Tsukahara, CMO, Birst. "With a complete suite of visual discovery, interactive dashboards, reports, mobile and predictive analytics, users can quickly identify best customers and put in place loyalty, upsell, and cross-sell campaigns designed for them."

WHAT: Utilizing Segmentation to Drive Measurable Engagement, Argyle Executive Forum's 2015 Chief Marketing Officer Leadership Forum: Spotlight On Financial Services

WHO:

• Carl Tsukahara, CMO, Birst
• Bill Barrett, Head of Digital Marketing, The Bank of New York Mellon
• Donna MacFarland, CMO, Retirement Plan Services, Lincoln Financial
• John Kaminski, VP, Advertiser Solutions, Nielsen

WHEN: Thursday, June 11, 2:35-3:35 p.m., EDT

WHERE: The Princeton Club of New York, New York City

Argyle Executive Forum brings together leading CMOs and marketing leaders from a variety of industry verticals for the 2015 CMO Leadership Forum: Spotlight on Financial Services. The event will discuss best practices and innovative marketing strategies in a discussion-based format. Follow #ArgyleCMO on Twitter to join the conversation.

Tweet this: News: @BirstBI #CMO Carl Tsukahara to Discuss Data #Analytics for Financial Services Marketers @ArgyleExecForum NY http://bit.ly/1AQQ6X2

About Birst
Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst's patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision -- up and down the org chart. Thousands of the most demanding businesses trust Birst Cloud BI to make metric-driven business execution a reality. Learn more at www.birst.com and join the conversation @birstbi.