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MILPITAS, CA -- (Marketwired) -- 04/22/15 -- Avni, the Software Defined Cloud pioneer, today unveiled Avni Software Defined Cloud (SDC) 2.0, to accelerate the deployment, scalability, and movement of applications and network services across private, public or hybrid clouds. Avni co-founders Rohini Kasturi, a former Cisco Systems and Juniper veteran who holds 25 patents, and Ravi Nuguru, a veteran of Cisco and Juniper, built the Avni Software Defined Cloud platform to significantly accelerate the deployment of applications and network services on any cloud and eliminate vendor lock-in, an important concern to customers. Avni SDC 2.0 reduces the long and costly process of deploying existing multi-tier applications to a cloud from weeks to minutes, and makes it possible, for the first time, to move applications from one cloud to another without retooling. Avni SDC 2.0 is currently in use in global companies in the retail, financial services, and media industries.

Companies Adopt the Cloud, But at a Cost

The pace and cost of cloud adoption is at an all-time high. In fact, a 2015 Goldman Sachs Study reports that cloud revenues are expected to reach $106B by 2016, and a November 2014 Computerworld forecast suggests that 42 percent of enterprises will invest in cloud services in 2015. While these IT buyers are investing in the cloud to reduce the cost and complexity of corporate computing, there is also a growing concern that the cloud offers profound challenges, including vendor lock-in and an inability to dynamically and cost-effectively move and manage applications between public, private and hybrid clouds.

"Avni is the most exciting company in the software defined space," said Bill Coleman, Partner, Alsop Louie Partners, and founder of BEA Systems. "In solving the toughest challenges around moving applications to the cloud, they have also solved the growing security problem by running their security model at the network level, Layer 4, across any enterprise servers or containers. Avni's technology will help make cloud computing the utility that we have all anticipated."

"Avni is entering a multi-billion-dollar market ripe with opportunity by tackling some of the toughest issues traditionally preventing CIOs and IT operations teams from establishing a scalable and economic cloud strategy," said Dan Scheinman, angel investor. "Avni bridges the gap between enterprise apps and advanced IaaS platforms, by using Software Defined principles to seamlessly apply multiple services (which are actually mini applications), such as security, scalability, and dynamic realignment in a way that is unequalled by any other approach."

"Secova currently processes hundreds of millions of dollars in premiums, while servicing over a million employees across our various clients," said Venkat Tadanki, CEO of Secova, a provider of customized solutions for human resources and employee benefits. "As we continue to grow, one of our challenges is to ensure that our secure cloud applications and network services continue to offer high availability and remain scalable, while containing our CapEx and OpEx costs. Avni's model eliminates CapEx- and OpEx-intensive legacy licensing models and delivers a per-application, pay-as-you-go consumption model that provides high scalability, both vertically and horizontally. It allows us to reduce our time to market by way of implementation, while ensuring that our incremental investments are tied to our revenue growth. This flexibility allows us to further strengthen our core benefit to our client -- our ability to 'customize it to their needs' -- a veritable competitive advantage."

The Virtual Cloud
With Avni SDC 2.0, companies can quickly architect end-to-end applications that incorporate any cloud model, and with freedom and flexibility to reconfigure the applications rapidly and with no loss in their original investment. In operation, customers simply create a blueprint for their app by dragging and dropping policies, auto-test apps and software defined network services, and deploy apps to the cloud of their choice, with scalability and automatic service level agreement (SLA) achieved via Avni's predictive analytics. Moving an app between clouds is just as easy and straightforward. IT and developers no longer need to fear whether the cloud architecture they choose will deliver the performance, security or control that they need, because now changes are easy and cost-effective.

Avni delivers the economics of cloud networking to IT and developers in a design that self-adapts at cloud scale. Avni SDC 2.0 minimizes and eliminates complexities that once delayed deployment: for example, provisioning N-tier applications, collecting metrics from application and network services, and using that information to ensure application SLA and availability based on policy.

"The future of enterprise computing is a network of many public and private clouds," said David Floyer, co-founder and CTO of Wikibon. "Avni 2.0 delivers a prerequisite: a single management framework with flexible deployment across this cloud network."

Digital Services
The ability to quickly build and deliver digital services is a pre-requisite of success in the fast-paced winner-takes-all cloud applications economy. Avni's customers gain a crucial competitive advantage via the transformative benefits of cloud computing:

• Opportunity - Customers can now realistically consider market opportunities that have a narrow window and require quick action: for example, a sudden co-marketing opportunity with a celebrity in advance of a shopping season, or being first to a rapidly growing market with a new service.
• Agility - Freedom of choice, no vendor lock-in, and a policy-driven environment all enable customers to make decisions fast and without anxiety, achieve optimal operations quickly, and perhaps most notably, change their minds as business situations warrant.
• Economics - Digital services are a lucrative source of revenue for customers, and so a faster path to market and predictable quality of service can directly increase revenue. In addition, Avni customers can reduce OpEx via fast deployment, and can reduce CapEx by performing many tasks in software instead of inflexible and expensive specialized appliances that require configuration.

Enabling the New Software-Defined Cloud
Avni is the only cloud platform that blends five major technologies into a cohesive platform: cloud virtualization, application services, network services, 3D analytics, and policy automation.

Avni's unique capabilities include:

• Industry's First platform that blends application and network services to provide customers with complete control over application layout and behavior
• The most flexible environment, providing support for any app, any cloud, any devops, so that customers can setup once and run anywhere, without a vendor lock-in
• Self-Adaptive 3D Analytics that guarantees end-to-end SLA, including application services and network services.
• Built-in Software Defined Network Services, which eliminate the need to bolt on additional products and also offers programmability that can lower CapEx and provide extensibility.
• Declarative Policy across the stack so that simple instructions can drive the entire platform.

"Our goal at Avni is simple: provide a better way for enterprises to realize their cloud strategies, and to turn the cloud from a necessary burden into a definitive advantage," said Rohini Kasturi, CEO of Avni. "We do that with a platform that gives companies the freedom to move to an alternative cloud infrastructure in record time and without impact on CapEx or OpEx. What software-defined networking did for legacy networks, we've successfully done for the cloud."

Availability
Avni is available now as an on-premises solution, and will be showcased to the public for the first time at INTEROP in Las Vegas, April 27-May 1.

About Avni
Avni offers the first Software Defined Cloud platform to automate the deployment of applications to private, public or hybrid clouds. Avni easily handles modern multi-tier applications, gathers metrics from application and network services, derives intelligent insights, and takes proactive actions to ensure application SLA and availability based on policy. Fortune 5000 companies in the retail, financial services and media industries rely on Avni's platform to bring new services to market quickly. Avni is headquartered in Milpitas, Calif. with development offices in Bengaluru, India. Additional information can be found at www.avni.io.

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