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SAN FRANCISCO, CA -- (Marketwired) -- 07/08/15 -- Taptica, the leading mobile user acquisition platform for advertising agencies and brands, today announced that U.S. General Manager and Co-Founder Sigal Bareket will be discussing programmatic in mobile at MobileBeat on July 14, 2015.

With a theme of "Mobile Nirvana: Mastering Growth Through Mobile," MobileBeat will showcase the challenges organizations face in the mobile-first era, including customer acquisition, mobile video, and mobile design. In Bareket's session, "Programmatic ads: What's your best network or marketplace strategy?" taking place Tuesday, July 14, from 11 a.m.-12 p.m., the evolution and best practices of programmatic will be explored.

"Mobile programmatic ad-buying has taken off, enabling the right audiences to be targeted more effectively, but industry leaders need to better understand how the technology can be deployed to be more strategic with its use," said Sigal Bareket, U.S. General Manager and Co-Founder of Taptica. "When it works well, it can even optimize their campaigns against specific actions taken by consumers within certain apps."

During this session, attendees will learn about the level of targeting and ROI to expect from the employment of programmatic, how to uncover the right programmatic partner, and how to determine whether to use programmatic or direct sales in their mobile advertising strategy. Bareket will be joined onstage by moderator Mike Driscoll, CEO and Co-Founder of Metamarkets, Lisa Sullivan-Cross, VP of Growth and Retention Marketing at Pandora, and Dave Chiang, Demand Services Manager of Facebook Audience Network.

To learn more, please visit: http://events.venturebeat.com/event/mobilebeat2015/. Or to set up a briefing during the show, please contact Lorene Kane at lorene@blastpr.com.

About Taptica

Taptica offers data-focused marketing solutions that drive execution and powerful brand insight in mobile, leveraging video, native, and display to reach the most valuable users for every app, service, and brand. Our proprietary technology is based on artificial intelligence and machine learning at big data scale, which enable data-driven mobile targeting and user acquisition, resulting in maximum ROI. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Uber, and Zynga, and more than 50,000 supply and publishing partners worldwide. Taptica is headquartered in Israel with offices in San Francisco and New York. Taptica is a Marimedia company (AIM: MARI).