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SAN MATEO, CA -- (Marketwired) -- 05/12/15 -- Platfora, the #1 Big Data Discovery platform built natively on Apache Hadoop and Spark, today announced that Enterprise Strategy Group's (ESG) hands-on lab testing substantiated Platfora's abilities to access, load, analyze and visualize Hadoop-based data at a rate much faster and easier than traditional BI products. ESG recommends that businesses looking to quickly derive insights from stored information, through an easy-to-deploy platform that simplifies the traditional ETL process, should consider Platfora as their next BI solution. Testing results were published in a new report that is available now from ESG Lab and Platfora: http://www2.platfora.com/ESG-Labs-Platfora-Review-2015.html

Traditionally, business analysts have been restricted to querying only subsets of data, relying on glimpses of the full data picture to make decisions. The unlimited potential for deeper insights, connections and details in stored information requires stronger, more centralized tools that can scale with exponential dataset growth experienced by many companies today. According to an independent survey performed by ESG, 45% of large midmarket and enterprise-class organizations are planning to deploy a new big data and BI/analytics solution in the next 12-18 months, with the most popular solution for this deployment being Hadoop-based. However, the report also found that overly complex data integration was cited as the biggest data analytics challenge 38% of the time, followed by lack of collaboration (29%) and data storage expenses (28%). This complexity slows down the time-to-insight process that can last weeks, months or even years before useful information can be derived from data.

"The entire BI process, from asking the first question to getting a final answer, requires multiple tools, personnel, resources and skill sets within an organization, and oftentimes takes weeks or even months to complete," said Mike Leone, lab analyst at ESG. "Platfora disrupts this existing business analytics workflow by offering a platform that improves upon, or simply eliminates, some of the tasks organizations have come to expect when doing analytics on Hadoop."

ESG Lab tested the Platfora Big Data Discovery platform in a simulated environment that consisted of three Hadoop nodes and a single Platfora node running CentOS. Platfora nodes work together to access raw data stored within a Hadoop cluster and are installed via two RPM packages. The ETL process on a new dataset, which normally requires extensive assets and dedicated personnel, is simplified with Platfora, which provides a single, dedicated, HTML5-based web interface that uses an easy-to-follow six step guide.

ESG also tested Platfora lenses, which provide in-memory acceleration of raw data in Hadoop. When using a Platfora lens, the system dynamically generates MapReduce and Apache Spark code while running the necessary jobs to cleanse, filter and transform data as part of a more comprehensive analytics project. The data is then written back to HDFS or exported via CSV depending on user needs. Platfora lenses are also saved in the Platfora cluster, making them readily available in-memory whenever they are needed for new data.

"The unwieldy integration, preparation and analytics of data via multiple vendors' tools can devour months of time before any real insights are gained," said Nik Rouda, senior analyst at ESG. "After extensive testing, ESG confirms that Platfora addresses common big data workflow problems and improves the efficiency of analyst teams."

"Everyone knows that there are only a few data scientists available for many organizations. Those that do exist, however, spend much of their time doing data preparation and struggling with constantly changing datasets," said Ben Werther, CEO and founder of Platfora. "ESG's Lab validated Platfora's ability to meaningfully address the inefficiencies of current BI processes and provide the tools necessary for business analysts, data scientists and data administrators to play more strategic roles in the enterprise."

Platfora provides an end-to-end big data discovery and analytics platform to help all personnel within an organization derive valuable insight from raw data in minutes. Natively run on top of Hadoop and available both on-premises and as a cloud deployment, Platfora offers a flexible, efficient and scalable solution to existing big data analytics workflows that are burdened by overly complicated data preparation practices.

About Platfora
Platfora is the #1 Big Data Discovery platform built natively on Apache Hadoop and Spark. Platfora enables business users and data scientists to visually interact with petabyte-scale data in seconds, allowing them to work with even the rawest forms of transaction, customer interaction and machine data to find new opportunities and manage risk. Platfora is transforming the way businesses unlock insights, make decisions, and produce better outcomes through the use of its industry-defining Customer Analytics, Security Analytics and Internet of Things solutions. Platfora Big Data Analytics is creating data-driven competitive advantages for leading organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower, Riot Games, Vivint and TUI Travel. Learn more about Platfora, read our blog, or follow @platfora #YouShouldKnow. http://www.platfora.com