The growing use of mobile equipment and the need for improving voter experience drive the growth of the global online voting system market.

PORTLAND, Ore., Sept. 16, 2022 /PRNewswire/ -- Allied Market Research recently published a report, titled, "Online Voting System Market by Offering (Solution, Service), by Deployment Model (On-premise, Cloud), by End-user (Government, Universities and Colleges, Enterprises): Global Opportunity Analysis and Industry Forecast, 2021-2031." As per the report, the global Online Voting System industry was estimated at $292.7 million in 2021, and is set to reach $736.8 million by 2031, growing at a CAGR of 9.8% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.

Drivers, restraints, and opportunities

The growing use of mobile equipment and the need for improving voter experience drive the growth of the global online voting system market. In addition, ease in counting and benefits offered to physically disabled people by the online voting system will further boost the growth of global market. However, a lack of understanding about voting software and growing security concerns related to online voting is anticipated to hinder the global market growth. Nonetheless, a surge in technological breakthroughs witnessed across the government sector along with enforcement of strict government laws is projected to create new growth opportunities for the global market in the years ahead.

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Covid-19 scenario:

• The online voting system market experienced stable growth during the COVID-19 pandemic, owing to the massive use of fraud detection solutions and online support.
• During the COVID-19 pandemic, a large number of countries encouraged online voting by making special arrangements for online voting to avoid physical contact and the spread of infection.
• A large number of countries have started adopting online voting due to a surge in the number of COVID-19 cases such as France and the UK.

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The solution segment to dominate the global market in terms of revenue by 2031

Based on the offering, the solution segment contributed to the highest market share in 2021, accounting for nearly two-thirds of the global online voting system market share. Reportedly, this segment is predicted to contribute majorly toward overall market share by 2031. The growth of the segment over the forecast period can be attributed to the ability of new solutions in helping businesses make important decisions by gathering the input of a group systematic and verifiable way. However, the service segment is predicted to register the fastest CAGR of nearly 10.7% from 2022 to 2031. The growth of the segment over the assessment period is due to the focus of the services on fulfilling client requirements such as reduced costs and enhanced software performance.  

The on-premise segment to hold the major market share over 2022-2031

On basis of the deployment model, the on-premise segment contributed to the highest market share in 2021, accounting for nearly three-fifths of the global online voting system market share. Furthermore, the same segment is anticipated to dominate the market growth over the forecast period. The growth of the segment over the forecast timeline can be attributed to the facilities provided by on-premise solutions such as full control over privacy including own company data. However, the cloud segment is predicted to register the highest CAGR of 11.0% from 2022 to 2031. The growth of the segment over the forecast timeline can be due to the low upfront cost of deploying a cloud that does not require any prior investment.

The enterprises segment to dominate the global market by 2031

In terms of the end-user, the enterprises segment contributed to the highest market share in 2021, accounting for more than two-thirds of the global online voting system industry share. Moreover, the same segment is set to make notable contributions toward the global market share during the forecast period. The growth of the segment over the forecast timeframe can be attributed to the ability of various enterprises in offering secured online voting services and helping voters to do online voting from home during the COVID-19 lockdown. However, the government segment is predicted to register the highest CAGR of 14.0% during the forecast period. The expansion of this segment over the forecast timeline is due to the government offering online voting services to disabled people in their households.

North America to retain global market domination over 2022-2031

By Region, North America contributed notably toward the global online voting system market share in 2021, and is projected to continue its dominance during the forecast period. The region accounted for more than two-fifths of the global online voting system market share in 2021. The growth of the market in the region over the forecast timespan can be credited to higher spending on digitalization among the enterprises in the region and better cybersecurity solutions resulting in humungous demand for an online voting system in the North American countries. However, the Asia-Pacific online voting system market is set to record the highest CAGR of 12.1% during 2022-2031. The growth of the regional market over the forecast period can be attributed to the high acceptance of online voting in this region which is witnessing massive digital and economic growth.

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Major market players

• Avante International Technology, Inc.
• Australian Electoral Commission
• benel Solutions
• Clear Ballot Inc.
• Dominion Voting Systems Corporation
• ElectionBuddy Inc.
• ezvote
• Hart InterCivic Inc.
• Insightrix Research Inc.
• POLYAS
• Skypunch Technology Inc.
• Smartmatic
• nVotes
• Votebox
• Votem Corp
• BallotReady
• Democracy Live Inc.

The report analyzes these key players in the global online voting system market. These players have implemented key business strategies such as strategic expansion, new product launches, alliances, and joint ventures for enhancing market penetration and reinforcing their position in the industry. The report helps the target audience in determining the market performance, performance of each segment, product portfolio development in the market, and contributions made by each player to the market expansion.    

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