Join Eeshita Grover, a seasoned marketing and content strategy leader, for a free 90-minute workshop — part of the Key Components of Enterprise Content Strategy Series. This course aims to help students understand the need for adaptable and scalable information architecture (IA) in our rapidly changing content landscape. Those seeking to organize their content effectively and efficiently will find it particularly useful. IA refers to the structuring, organization, and labeling of content effectively and sustainably. It's a key component in designing and managing websites, communities, software, and other digital environments. IA aims to help users find information easily and complete tasks quickly. Grover will guide you through building a flexible and scalable IA. What you'll learn: You'll understand how to develop a flexible, scalable information architecture that evolves to meet your organization's changing needs. You'll learn the importance of understanding how content creation, management, and delivery are interconnected, including the nuances of different tools, standards, and workflows. And you'll leave with clarity about how taxonomy and metadata are essential elements in the structuring and categorizing content for efficient retrieval and use. This course offers technical writers, information developers, and digital strategists an invaluable opportunity to learn the basics of creating an information architecture that meets current needs and scales effectively for future demands. Eeshita Grover, an expert in tech docs, marketing, and content strategy, leads this course. Her diverse experience has sharpened her skills, allowing her to influence the development and execution of powerful content strategies. This workshop is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

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17:00 - 18:00 hs GMT+1

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The Content Wrangler
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