The Business Impact of a Data-Literate Workforce - Seguridad Mania.com - España y América Latina

Data literacy is now a fundamental driver of cultural transformation, decision-making, operational efficiency, and innovation. Without a data-literate workforce, organisations struggle to fully leverage AI, analytics, and emerging technologies. In this session, we’ll explore: The key benefits of Data Literacy – From fostering a confident, data-driven culture to reducing reliance on data teams and accelerating insights. We’ll hear real-world examples from NFU Mutual. Overcoming common barriers – Addressing fear of data, leadership buy-in, bridging technical and non-technical gaps, and managing time and resource constraints with scalable, persona-based learning strategies. The power of strategic collaboration – Why a dedicated Data Literacy Manager and external partnerships can drive sustained impact, with insights from Farran on stakeholder management and business case development. How to get started – Practical steps to assess your current data culture, gain executive buy-in, identify internal champions, and create urgency for investment in data literacy. For those already on the journey, we’ll discuss how to measure and articulate ROI, ensuring that data literacy is seen as a revenue driver, not an expense. Let’s move beyond tool investments and empower the silent majority because being data-driven is about people, not just technology.