Convincing Leadership To Do Content Right - Seguridad Mania.com - España y América Latina

There are a lot of mediocre content solutions. But good enough is seldom sufficient. Getting content right involves NOT skipping steps and looking for ways to save money by ignoring best practices and lessons learned by others before you. Creating exceptional content experiences involves doing it right — but you’ll need management support. Join us for a chat with Meghan Casey, the author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, and the owner of Do Better Content Consulting about ways to convince management to invest in content production improvements. Can’t make it? Register, and we’ll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference and knowledge content.