CDP Institute Italia: CDPs for Decision Intelligence - Seguridad Mania.com - España y América Latina

CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to the continuous growth challenges brought by the market. AI, personalization, care for customer data: these themes are undoubtedly at the center of every marketer’s activity. This is even more true in the light of the progressive deprecation of third party cookies. During this event we will explore the role of CDPs in this scenario, how they support building data architectures focused on customer data and data activation, and how CDPs can be key in enabling AI and ML projects, supporting strategic as well as operational decision-making. Presenters: David Raab, Founder of CDP Institute Giovanni Lorenzoni, CDP Institute Italy Representative Andrea Bedeschi, Program Manager Customer Analytics at BitBang Guest Speakers